Jiangsu Zhongxing Motorcycle Co., Ltd

On April 15, the 137th China Import and Export Fair (hereinafter referred to as the "Canton Fair") commenced with a grand opening. As one of China's most crucial trade promotion platforms, the Canton Fair serves as a key window for the domestic two-wheeler electric vehicle industry to expand overseas. Against this backdrop, the renowned industry brand ZXTec made a striking appearance at the event, showcasing new heavyweight models and premiering its brand promotional video. These moves further amplified the brand's influence, stepping on the accelerator for its global expansion and drawing significant attention from both within and beyond the industry.

1. Rising Brand Influence

The third phase of this Canton Fair was organized around three key themes: "Advanced Manufacturing," "Quality Home Goods," and "Better Living." It featured 55 exhibition sections and 172 specialized product zones, with over 4,200 new exhibitors. More than 9,700 participating companies held national honors such as National High-Tech Enterprise, Specialized & Sophisticated SME, or Manufacturing Single Champion—a 20% increase from the previous session, underscoring the event’s high caliber.

As a representative brand in the “Advanced Manufacturing” segment, ZXTec showcased a range of cutting-edge new products at the fair. Combining appealing design with high performance, these models deliver an exceptional riding experience, demonstrating both ZXTec’s strong technological innovation and intelligent manufacturing capabilities, as well as its precise insight into user needs.

The new offerings drew massive attention. Numerous domestic and international buyers gathered at the ZXTec booth to inspect the latest models and discuss business opportunities. After multiple rounds of in-depth exchanges and detailed negotiations with on-site representatives, several purchase agreements were signed, providing strong momentum for the brand’s sales growth and expanding global market share.

It is also worth noting that, after careful preparation, ZXTec premiered its brand video at the fair. The film intertwines two narrative threads—the journey of ordinary people pursuing a better life, and ZXTec’s own path of innovation and relentless pursuit of excellence. These stories build upon one another, culminating in an inspiring expression of the brand’s mission: “Bringing high-quality electric vehicles into everyday life.”

By leveraging the Canton Fair—a top-tier global platform—ZXTec has not only showcased the strength of Chinese intelligent manufacturing but has also entered a new Era of brand development. With the brand film as a starting point, ZXTec will continue to intensify its marketing efforts, further raising brand awareness. Backed by its hardcore products, the company is set to capture more user mindshare and achieve sustained, high-quality growth.

2. Accelerating Globalization

According to research data from professional institutions, the global electric two-wheeler market is projected to grow at an annual rate of 19.4% over the next five years. While this robust demand opens new growth opportunities, it has also led some companies to prioritize scale over sustainable market development—a approach that not only fails to drive overseas sales growth but may even harm brand reputation.

There is no doubt that ZXTec’s participation in the Canton Fair for two consecutive years reflects its strong commitment to global expansion—though its investment in overseas growth extends far beyond that.

#众星泰国门店

Unlike brands that rely solely on a “domestic production–overseas sales” trade model, ZXTec has established R&D and production bases in Thailand and Indonesia, along with local subsidiaries, achieving full localization across R&D, manufacturing, supply chain, sales, and service. This integrated approach allows the brand to actively participate in local industrial innovation while gaining deeper insight into user needs—enabling it to deliver more competitive, market-specific products and services.

#众星泰国工厂开业典礼

In 2024, ZXTec achieved remarkable results both domestically and internationally, with export volumes surpassing 180,000 units. The company anticipates exceeding 300,000 units this year.

ZXTec’s confidence in its overseas performance stems from its “value-oriented” globalization strategy. By moving beyond traditional, volume-driven sales models and building systematic local operation capabilities, ZXTec enhances innovation efficiency and stays focused on delivering user value—paving the way for sustained and deep-rooted development in international markets.

In Conclusion

With its prominent presence at the Canton Fair and the premiere of its brand film, ZXTec has not only ignited a new phase of brand elevation but also demonstrated its ambitious strategy to deepen its presence in overseas markets and accelerate global expansion.

At a critical juncture of transformation and upgrading in the electric two-wheeler industry, ZXTec is actively expanding its market footprint, showcasing the strength of intelligent Chinese manufacturing, and promoting a culture of green mobility. In doing so, the brand has set a compelling example of how to break through saturated markets and capture new growth opportunities in a competitive landscape.